Monday, March 29, 2010

Sweeps Week

It's Sweeps Week here on The Bat Shatters.  What is Sweeps Week, you ask?  

Let's turn to AnswerBag for some insight: 

At various times throughout the year, Nielsen Media Research, the company which records viewing figures for television programs, sends out diaries to sample homes in the various markets around the country, for the residents to record the shows they watched.

These diaries are then "swept" up, and the results analysed to produce viewing figures for the various programs and channels. These are important, because it's based on these that the networks set their advertising rates. The more people watch a show, the more they can charge for the commercials during it.

It's no secret when the diaries are operational - see here for the 
And so, during these times, networks deliberately bring out new episodes, series and specials, in an effort to boost their viewing figures, and hence ad revenue. It's the sweeps periods - usually a month, not a week, though each home taking part in the survey only keeps a diary for a week - which determines what shows (and network executives!) live or die.

    Now, Nielsen isn't watching, and we have no reason to think our traffic will be higher than normal in the next few days.  But in the next week, we're going to be bringing out the new material - previewing the AL East and the NL West, and then giving a overview of the entire MLB and offering predictions.  It's going to be busy around here, so check back in early and often.  

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